Unique pet recovery product conveys name to end-user more clearly—benefits retailers.

The Smarttag™ Pet Id, formerly named IDTAG.com, is the only pet ID tag powered by the eAlert™ 24/7 Pet Recovery System. Each new SmartTag is engraved with a unique serial number that serves as a pet’s “social security number”, enabling pet owners to quickly create an online profile containing up-to-date photos, video, health records, and emergency contact information about their dogs or cats. And should a pet go missing, SmartTag broadcasts an emergency “Amber Alert,” activating their exclusive network of over 15 thousand animal shelters, hospitals and rescue organizations within 50 miles of where a lost pet was last seen.

SmartTag provides pet owners with a round-the-clock solution for recovering lost pets. On the back of each stylish SmartTag is a unique serial number, or “pet social security number.” The pet owner simply registers this number at IDTAG.com and can create a complete online pet profile — including pictures, veterinary records and owner contact information. So if the pet ever goes missing, the owner simply calls the SmartTag phone center or logs onto the site. Thanks to eAlert™ technology, an instant lost pet alert will be automatically broadcasted to local shelters and rescue organizations within 50 miles of a pet’s last known location. Then live operators, available 24/7, will call up to six emergency contact numbers to notify the owner as soon as the pet has been found. In a similar fashion, anyone who recovers a pet can call the toll-free number on the tag or log onto www.IDTAG.com. SmartTag is the most advanced pet protection system available because it allows owners to update their pet’s information in real time without needing to replace their pet’s tag. When every second counts, it’s like an Amber Alert for lost pets!